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Welcome To The Sweet Tropical Taste of
Willie's Ice Cream
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THE WILLIE'S ICE CREAM STORY One of the sweetest things about life in the Caribbean today, is how easy it is to treat yourself, to the wonderful taste of Willie’s ice cream. No matter where you go, you’re almost sure to be near one of Willie’s 30 ice cream stores. Willie’s also has a wide distribution of its pre-packaged containers into the supermarkets, gas stations, restaurants and hotels.
The speed with
which Willie’s has grown
in its homeland demonstrates how popular this
special ice cream has become.
Willie’s Ice
Cream began in 1986 when Wilbur "Willie" Balgobin started producing his now
famous ice cream at his home with two
employees, an ice cream cart and a freezer, Willie began to produce and sell
his unique
home made ice cream, using pure fruit flavors derived from fresh
sun ripened fruit. No artificial colors or flavorings are used. People just
loved it! Willie’s success was not due to major advertising campaigns, or
cute packaging, but simply by the quality and taste of their super premium,
all natural ice cream.
In only five years after starting, Willie’s became a
household name and now
are at the forefront of the ice cream business in the Caribbean. Willie’s Ice Cream is now producing its super premium ice cream in the United States distribution to Willie’s Ice Cream Stores.
In October
1997, Willie Balgobin was Trinidad’s first winner of the Ernst & Young
"Entrepreneur Of The Year Award". Today the company is seeking expand and serve the wider regional markets of North America and Europe.
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